Meat Free Week Info

Meat Free Week challenges participants to give up meat for seven days and raise funds for a great cause.
Are you up for the challenge? Register today and help make real change happen.

Guest contributor: Simone Clarke Executive Director ANZ for World Animal Protection.

Going meat free for Meat Free Week creates a great opportunity to start thinking about how much meat you eat and the impact eating too much meat can have.

Even if you’ve ruled out going vegetarian or vegan there are still positive choices you can make to improve the lives of farm animals in Australia and around the world. Beyond Meat Free Week, we recommend the “lower/higher” rule of thumb. That is: “lower” your meat consumption and choose “higher” welfare meat products if you do choose to eat meat.

While World Animal Protection is not a vegan organization, we do understand the huge effect that eating less, but higher welfare, meat can have. Here’s what our CEO, Steve McIvor had to say about eating less meat:

“My experience is that lots of people who try to be a vegetarian or vegan end up going back to eating meat. Despite being shocked by pictures and videos showing the conditions billions of farm animals are forced to endure, many people feel they just don’t have the willpower or impetus to even try to cut down their meat consumption. But, eating humanely doesn’t have to be an all or nothing proposition.”

“If more people started eating a little less, but higher welfare, meat each week they could help the billions of animals who are factory farmed every year. Of the 70+ billion animals farmed annually, 50 billion of them are factory farmed. These animals are treated more like cogs in a machine, than living, breathing, feeling animals… “

“People really need to think about this when they’re filling up their baskets at the supermarket.”

Already a vegetarian or vegan? That’s great. Even though Meat Free Week is aimed at meat eaters, you can’t still get involved. You can encourage meat-eating friends and family to “take a break from meat for a week” and discover some great, meat-free, plant-based alternatives. They might be pleasantly surprised!

Together, we can move the world to protect billions of farm animals.